On the Clash, Winchell’s Donuts, and 1980s Austin

My mind was somewhat blown when I discovered that the Clash filmed the video for Rock the Casbah here in Austin, TX back in 1981 (go watch it, it’s on YouTube). It became a trivia game amongst my office of long-time Austinites to try to identify all of the various shots in the video, most of which are at businesses and hangouts long gone (you’ll see the original Posse at 24th & Guadalupe, the Alamo Hotel, the Burger King on the Drag, the gas station across from Oat Willie’s on 29th, the old City Coliseum music venue, etc.).

Before I go into the long Austin-nerd story below, I learned a couple of other amazing things about this video via this great read:

  • The director of photography was Barry Sonnenfeld, who would later go on to film Raising Arizona, When Harry Met Sally, and direct the Men in Black trilogy and The Addams Family.
  • The “Sheik” and the “Orthodox Jew” characters were played by amateur actors. The two of them hung out with Barry Sonnenfeld that night at the Liberty Lunch, and met a couple of young dudes in town scouting for a location for their first feature film: Ethan and Joel Coen!

Now onto the deeper trivia investigation…

One long-standing mystery was the quick shot of the armadillo traipsing in front of a Winchell’s Donuts (a chain that hasn’t been seen here in decades). I came back to this recently and asked for help from Twitter and Facebook friends, and the best clue came from this excellent post from Troy Dillinger about the early days of MTV-era punk rock, Joe Ely, and the Clash. That post cites the location as S. Congress & Oltorf, so I jumped over to Google Street View to confirm, and lo and behold I think I’ve found the shot, documented with the photo below.

But then controversy: multiple people wrote to me to say “no no, it was South Lamar and Barton Skyway!” or “I remember going to that place, it was on Duval near UT, close to the Posse East”. This kind of gnawing uncertainty has a way of festering in my trivia-addled mind, so I needed to confirm for sure. Also, my officemates were now even more perplexed.

I work across the street from the Briscoe Center for American History, which conveniently has phone books for many Texas cities dating back to the early 1900s. Disguised as a researcher, I had them pull the Austin phone books for 1979–1983, and I looked up Winchell’s Donuts. Only three locations were listed, none on South Congress or Lamar or even the implausible Duval. What the heck, yo.

Thankfully, my boss earlier pointed out the red DRUGS sign on the building in the background (early subliminal messaging in a music video?? ;). We couldn’t read the blurry hexagonal sign just behind the Winchell’s, but this drugstore sign was a great clue. The 1980s phone books listed a Revco Drugs at 2301 S. Congress, exactly the address where I took this Street View shot. The logo looks right, if you can imagine what the 1980s stylized version would be, with the outsized script R. Also, Revco was purchased in the late 1990s by CVS, which exists at that location today, and to my eyes it looks like they just swapped logos on the hexagonal sign.

Further evidence: another shot in the Clash video was filmed outside a Victorian-style house, which is now a Wells Fargo bank right across the street from this Congress & Oltorf location.

QED.

Hat tip to one Daniel Lugo for pointing out the identical 3 poles and fire hydrant, and to everyone else who wrote to share links or other anecdotes about 1980s Austin!